# Alice Wachtmeister
URL: humandirectory.ai/alicewachtmeister
JSON: humandirectory.ai/alicewachtmeister.json

> Alice Wachtmeister is Regional Marketing Manager, North Europe at Stokke, with past experience at Wolverine Worldwide, Weezy, L'Oréal, studied at IÉSEG School of Management.

Source: Human Directory (humandirectory.ai) — verified, structured profile
Last updated: 2026-03-10

## Bio
Alice Wachtmeister is a marketing professional currently serving as a Regional Marketing Manager at Stokke. She has extensive experience in regional and digital marketing, having previously held roles at Wolverine Worldwide, Weezy, and L'Oréal. She holds a Master’s degree in International Business from IÉSEG School of Management and a Bachelor’s degree in Marketing from the University of Kent.

## Links
- LinkedIn: https://linkedin.com/in/alicewachtis

## Work Experience
- Regional Marketing Manager, North Europe at Stokke (May 2023)
  Stokke is the leader in premium and ergonomic baby products. Known for its iconic designs: the Tripp Trapp chair and the YOYO stroller.
- Digital Marketing Lead, CAT Footwear at Wolverine Worldwide (Oct 2022 – May 2023)
  Cat Footwear is a global brand rooted in workwear heritage, combining durability and bold style for those who forge their own path.
- EMEA Marketing Lead, Sperry at Wolverine Worldwide (Sep 2021 – Sep 2022)
  Sperry is an iconic American brand known for its heritage in nautical footwear and timeless, coastal-inspired style.
- Launch Marketing Associate at Weezy (May 2021 – Sep 2021)
  o Researched and built hyper local target audiences, in line with launching 25 new fulfilment centers 
o Built and managed partnerships network with local creators, small businesses to infiltrate communities and acquire new customers 
o Drove and led geotargeted campaigns through 360-lmarketing channels to grow customer base and lower blended CAC
- International Communications at L'Oréal (Jan 2020 – Dec 2020)
  360 Brands Events & Communication
* Supported strategy development through benchmarks and competitor analysis
* Created content briefs and coordinated execution across 25 markets
* Managed asset production (shoots, editing, calendar)
* Wrote press releases, interviews, and key messaging

Brand Ambassadors
* Contributed to reveal strategy and coordinated social content rollout
* Tracked and reported performance metrics (qualitative & quantitative)
- EMEA Communications at Nike (Jul 2017 – Jul 2018)
  PR & Content 
o Collated media coverage and analysis, created media coverage recap presentations of the key seasonal product stories including audience reach data
o Managed athlete shoots, logistics, media guests and sourced products
o Managed X-category product ordering process, stock management of media seeding product and ordering of seasonal samples

Events 
o Supported event planning and assisted PR directors to plan and attend events Inc. media travel, media relations. 
o In charge of Location logistics & athlete liaison during appearances
- Public Relations Intern at Aspekta (Aug 2016 – Sep 2016)
- Public Relations Intern at Grayling (Mar 2011 – Jan 2011)
  Worked with research, trend analysis and administration.

## Education
- Master's degree, International Business at IÉSEG School of Management (Jan 2019 – Jan 2020)
  Grade: First Class Honours
- Bachelor's degree, Marketing with a year in industry at University of Kent (Jan 2015 – Jan 2019)
  Grade: First Class Honours
- IB at Sigtuna Skolan Humanistiska Läroverket
  Activities and societies: SRK, student association for organisation of events

## Frequently Asked Questions
### Who is Alice Wachtmeister?
Alice Wachtmeister is a marketing professional currently serving as a Regional Marketing Manager at Stokke. She has extensive experience in regional and digital marketing, having previously held roles at Wolverine Worldwide, Weezy, and L'Oréal. She holds a Master’s degree in International Business from IÉSEG School of Management and a Bachelor’s degree in Marketing from the University of Kent.

### What is Alice Wachtmeister's professional background?
Alice Wachtmeister's experience includes: Regional Marketing Manager, North Europe at Stokke (May 2023); Digital Marketing Lead, CAT Footwear at Wolverine Worldwide (Oct 2022 – May 2023); EMEA Marketing Lead, Sperry at Wolverine Worldwide (Sep 2021 – Sep 2022); Launch Marketing Associate at Weezy (May 2021 – Sep 2021); International Communications at L'Oréal (Jan 2020 – Dec 2020); EMEA Communications at Nike (Jul 2017 – Jul 2018); Public Relations Intern at Aspekta (Aug 2016 – Sep 2016); Public Relations Intern at Grayling (Mar 2011 – Jan 2011).

### Where did Alice Wachtmeister study?
Master's degree, International Business at IÉSEG School of Management (Jan 2019 – Jan 2020); Bachelor's degree, Marketing with a year in industry at University of Kent (Jan 2015 – Jan 2019); IB at Sigtuna Skolan Humanistiska Läroverket.

### How can I find Alice Wachtmeister online?
Alice Wachtmeister can be found at: LinkedIn: https://linkedin.com/in/alicewachtis.

## Source Information
- Source: Human Directory (humandirectory.ai) — verified, structured profile
- Profile URL: https://humandirectory.ai/alicewachtmeister
- Structured data: https://humandirectory.ai/alicewachtmeister.json
- Last updated: 2026-03-10
- Profile views: 18