{ "name": "David Mendlewicz", "url": "https://humandirectory.ai/david-mendlewicz", "humanViewUrl": "https://humandirectory.ai/david-mendlewicz", "summary": "David Mendlewicz is Co-Founder at Papegaai, with past experience at ETH Entrepreneur Club, Butterfly.ai, 26lights, studied at IHECS.", "bio": "I am a serial entrepreneur and the co-founder of Papegaai, a mobile entertainment studio dedicated to restoring narrative and emotional depth to music through immersive digital experiences. Previously, I founded and led Butterfly.ai, a B2B platform acquired by Engagedly, and I currently serve as a startup mentor at the ETH Entrepreneur Club. My career is defined by building innovative ventures at the intersection of technology, marketing, and creative storytelling.", "socialLinks": [ { "name": "LinkedIn", "url": "https://be.linkedin.com/in/douvitch" } ], "workExperience": [ { "title": "Co-Founder", "org": "Papegaai", "startDate": "2026-01", "endDate": null, "current": true, "description": "I co-founded Papegaai because something hit me: Music artists have lost something.\n\nThere was a time when music came with a universe. Album covers you'd flip over and study from every angle. Music videos that emotionally extended what you'd just listened to. Art direction that gave every project a visual identity.\n\nAll of that created a bond. Narrative, emotional, almost physical. Between the artist and their fans.\n\nToday that bond is gone.\n\nMusic has become a feed. Spotify, TikTok, Instagram. Streams, views, plays. No more format, no more object, no more universe to inhabit.\n\nArtists reach more people than ever. And are paradoxically further from their fans than they've ever been.\n\nWe're fixing that.\n\nPapegaai is a mobile entertainment studio that gives artists back a narrative and emotional territory. We turn their universes into IP. Their sounds, their vibes, their worlds. Into experiences you live, not passively consume.\n\nWe created Lumix.\nFull screen. Animated. Built for mobile, not adapted to it.\nYou swipe, the story moves. The images move. The rhythm pulls you in.\n\nIt's not a comic. It's not a webtoon. It's not a music video.\nIt's something else.\n\nFirst territory: French rap.\n50% of streams. 0% of narrative universes.\n\nThe gap is there. We're charging right into it." }, { "title": "Startup Mentor", "org": "ETH Entrepreneur Club", "startDate": "2024-09", "endDate": null, "current": true, "description": "Part of a team of 20 accredited mentors at the ETH Entrepreneurs Club, supporting startup spin-offs from ETH students. My expertise lies in Fundraising, Product Marketing & Marketing strategies, Go-To-Market strategies, and sales.\n\n Go-to-Market Strategy, Marketing Strategy and +4 skills" }, { "title": "Board Member & Strategic Advisor", "org": "Butterfly.ai", "startDate": "2024-01", "endDate": null, "current": true, "description": "" }, { "title": "Co-Founder & CEO", "org": "Butterfly.ai", "startDate": "2016-10", "endDate": "2023-12", "current": false, "description": "**Acquired by Engagedly in September 2025**\n\nAs CEO of Butterfly.ai, I played a pivotal role in guiding the company through its initial growth, with a focus on product strategy, partnership development, marketing and go-to-market:\n\nπŸ‘₯ Built from scratch and managed a high-performing team of 25 professionals, fostering a culture of innovation and collaboration.\n\nπŸ’° Successfully secured over $3.8 million in seed round funding, fueling our expansion and development with top VC involvement, including Daphni (FR) and Precursor (US).\n\n🎯 Led the entire positioning, branding, and product marketing of Butterfly.ai, which became a recognizable and trusted brand in our market that gained strong adoption and recognition from software review platforms such as G2, Captera, or Gartner.\n\nπŸ“ˆ Achieved breakeven within a remarkable 3-year timeframe, demonstrating fiscal responsibility and sustainable growth.\n\nπŸš€ Grew sales by more than 1000% in those 3 years, surpassing ambitious targets.\n\nπŸ› Secured and developed key customer relationships with industry giants such as Walmart, Pitney Bowes, Ogilvy, Unilever, and Renault, allowing us to sign our first enterprise customer with a contract of over $1 million in ARR.\n\n🌍 Expanded our presence to the EMEA region and other global markets, resulting in a remarkable 200% growth of our business beyond the United States.\n\n🀝 Forged strategic partnerships with industry leaders like Mercer, UKG, Beekeeper, and Microsoft Teams, enhancing our product offerings and market reach.\n\nπŸ“· Actively managed Butterfly.ai's image and public relations, promoting the company at various events, fairs, and media outlets, including interviews, talks, and other engagements.\n\nπŸ… Honored with a Webby Award for Best Communication Tool, a testament to our dedication to user-centric design and functionality." }, { "title": "Market Expansion Lead – Switzerland", "org": "26lights", "startDate": "2025-05", "endDate": "2025-10", "current": false, "description": "Leading the market expansion efforts for 26 Lights in Switzerland, driving growth and success for start-ups, scale-ups, and SMEs.\n\n Business Development, Business Strategy and +2 skills" }, { "title": "Innovation & strategy Consultant", "org": "Monizze", "startDate": "2024-04", "endDate": "2024-11", "current": false, "description": "I am assisting Monizze in developing its innovation and diversification roadmap for Belgium, Germany, Luxembourg, and the Nordics.\n\n Innovation Management, Product Diversification and +4 skills" }, { "title": "Pledger", "org": "Founders Pledge", "startDate": "2017", "endDate": "2017", "current": false, "description": "As a member of the Founders Pledge community I have committed to leveraging my success for good. Founders Pledge is an initiative enabling philanthropy amongst founders and investors through data driven donation, education and transformative relationships between business and charity." }, { "title": "Co-Founder & CMO (pivoted to Butterfly.ai)", "org": "AnonyMessenger", "startDate": "2014-08", "endDate": "2016-10", "current": false, "description": "πŸš€ Co-founded AnonyMessenger, a B2C communication and feedback app that evolved into Butterfly.ai, a successful B2B solution. This project brought me to the US, starting in LA and later thriving in the bustling heart of NYC.\n\n Financial Modeling, Project Management and +3 skills" }, { "title": "Co-Founder & CMO", "org": "Tevizz", "startDate": "2013-01", "endDate": "2015-08", "current": false, "description": "My journey at Tevizz, where I served as a late Co-Founder and Chief Marketing Officer, was an exhilarating adventure in reshaping the sports industry through innovative technology. \n\nπŸš€ Reinventing Sports through Big Data and AI\n\nAt Tevizz, we embarked on a mission to revolutionize the sports industry by harnessing the power of big data and artificial intelligence. Our goal was to empower sports teams and organizations with data-driven insights that could revolutionize player performance, fan engagement, and strategic decision-making.\n\nπŸ‘₯ Collaboration with Top AI Experts\n\nTo achieve this vision, we forged meaningful collaborations with top AI experts in the field. The insights and expertise they brought to the table were invaluable in shaping our platform into a technological powerhouse. This collaboration exemplified our commitment to innovation and staying at the forefront of AI technology.\n\nπŸ“š Work with IRIDIA: The AI Research Laboratory\n\nAdditionally, our close association with IRIDIA, the Artificial Intelligence research laboratory of the UniversitΓ© Libre de Bruxelles, allowed us to draw from a deep well of knowledge and research in the field of AI. This partnership with an esteemed institution further solidified our position as pioneers in the intersection of sports and AI technology.\n\n🌐 Global Impact through Partnerships\n\nBut it wasn't just about innovation; it was about expanding our reach and impact. I played a key role in securing partnerships with renowned brands and media giants, including UEFA, RTL Group, the AFL, Paris St Germain, and many more. These collaborations transcended mere recognition; they propelled Tevizz to the forefront of the global sports technology stage.\n\n Machine Learning, Sales and +5 skills" }, { "title": "General Manager / Co-founder", "org": "Social Media sprl", "startDate": "2010-10", "endDate": "2013-01", "current": false, "description": "Social media Marketing & activation for Smart Company. \n\nlaunched and operated the brands GossipZone and Contact Advantages for Bertelsmann Group" }, { "title": "Manager / Co- founder", "org": "PIXL creations", "startDate": "2009-03", "endDate": "2013", "current": false, "description": "Video research and creation lab" }, { "title": "Producer, Promoter and Art Director", "org": "The Wood", "startDate": "2010-05", "endDate": "2012-05", "current": false, "description": "At The Wood, I had the incredible privilege of merging my passion for music, art, and event management. Serving as the Promoter and Art Director, I embraced a diverse range of responsibilities:\n\n🎨 Artistic Direction: Guiding the creative vision for The Wood, I curated an atmosphere where music and art harmoniously coexisted. Every event was a canvas for self-expression and artistic exploration.\n\nπŸŽ† Creative Concept Design: Crafting unique and memorable experiences was at the heart of my role. From designing event themes to stage setups, I focused on the intricacies of every detail to bring our concepts to life.\n\nπŸ“Š Management: Efficient management was key to ensuring the smooth execution of each event. I oversaw logistics, budgets, and team coordination to make The Wood a well-oiled machine.\n\nπŸ“£ Communication Strategy: Effective communication was pivotal in attracting the right audience. I developed and executed comprehensive communication strategies that resonated with our target demographic, ensuring each event reached its full potential.\n\n🎀 Booking: Curating the lineup was an art in itself. I handpicked a diverse array of talented artists, creating lineups that not only entertained but also stirred emotions and left lasting impressions on our attendees.\n\nThis role allowed me to cultivate a space where music and art converged, creating unforgettable moments for our audience. The Wood was more than an event and music venue; it was a canvas for creativity and a stage for unforgettable experiences.\n\n Communication, Art Direction and +2 skills" }, { "title": "Administrateur", "org": "Pixl music", "startDate": "2006-09", "endDate": "2012-01", "current": false, "description": "- Art direction (music & video art)\n- Communication" }, { "title": "Producer & Art Director", "org": "Mirano Brussels", "startDate": "2007-11", "endDate": "2010-01", "current": false, "description": "Booking\nCreativ concept design\nManagement\nCommunication strategy\nArtistic direction" } ], "education": [ { "title": "Master's degree, Marketing & Communications - Advertising", "org": "IHECS", "startDate": "2002", "endDate": "2007", "current": false, "description": "Marketing & Communication - Advertising" }, { "title": "Directing & Cinema", "org": "Institut des Arts de Diffusion", "startDate": "2004", "endDate": "2006", "current": false, "description": "" }, { "title": "Cambride First Certificate, Language - English", "org": "University of the West of Scotland", "startDate": "2001", "endDate": "2002", "current": false, "description": "TOEFL , SAT, FCE" }, { "title": "Sound engineer, Sound Engineering", "org": "Stella Studio", "startDate": "2000", "endDate": "2001", "current": false, "description": "Sound engineering" } ], "investments": [], "offerings": [], "faq": [ { "question": "Who is David Mendlewicz?", "answer": "I am a serial entrepreneur and the co-founder of Papegaai, a mobile entertainment studio dedicated to restoring narrative and emotional depth to music through immersive digital experiences. Previously, I founded and led Butterfly.ai, a B2B platform acquired by Engagedly, and I currently serve as a startup mentor at the ETH Entrepreneur Club. My career is defined by building innovative ventures at the intersection of technology, marketing, and creative storytelling." }, { "question": "What is David Mendlewicz's professional background?", "answer": "David Mendlewicz's experience includes: Co-Founder at Papegaai (Jan 2026 – Present); Startup Mentor at ETH Entrepreneur Club (Sep 2024 – Present); Board Member & Strategic Advisor at Butterfly.ai (Jan 2024 – Present); Co-Founder & CEO at Butterfly.ai (Oct 2016 – Dec 2023); Market Expansion Lead – Switzerland at 26lights (May 2025 – Oct 2025); Innovation & strategy Consultant at Monizze (Apr 2024 – Nov 2024); Pledger at Founders Pledge (2017 – 2017); Co-Founder & CMO (pivoted to Butterfly.ai) at AnonyMessenger (Aug 2014 – Oct 2016); Co-Founder & CMO at Tevizz (Jan 2013 – Aug 2015); General Manager / Co-founder at Social Media sprl (Oct 2010 – Jan 2013); Manager / Co- founder at PIXL creations (Mar 2009 – 2013); Producer, Promoter and Art Director at The Wood (May 2010 – May 2012); Administrateur at Pixl music (Sep 2006 – Jan 2012); Producer & Art Director at Mirano Brussels (Nov 2007 – Jan 2010)." }, { "question": "Where did David Mendlewicz study?", "answer": "Master's degree, Marketing & Communications - Advertising at IHECS (2002 – 2007); Directing & Cinema at Institut des Arts de Diffusion (2004 – 2006); Cambride First Certificate, Language - English at University of the West of Scotland (2001 – 2002); Sound engineer, Sound Engineering at Stella Studio (2000 – 2001)." }, { "question": "How can I find David Mendlewicz online?", "answer": "David Mendlewicz can be found at: LinkedIn: https://be.linkedin.com/in/douvitch." }, { "question": "Who does David Mendlewicz know?", "answer": "David Mendlewicz is connected with: Adrien Guilmineau." } ], "viewCount": 13, "schemaOrg": [ { "@context": "https://schema.org", "@type": "ProfilePage", "dateCreated": "2026-04-17T12:43:44.381Z", "dateModified": "2026-04-17T12:46:38.699Z", "mainEntity": { "@type": "Person", "name": "David Mendlewicz", "url": "https://humandirectory.ai/david-mendlewicz", "description": "David Mendlewicz is Co-Founder at Papegaai, with past experience at ETH Entrepreneur Club, Butterfly.ai, 26lights, studied at IHECS.", "jobTitle": "Co-Founder", "worksFor": { "@type": "Organization", "name": "Papegaai" }, "hasOccupation": [ { "@type": "Role", "roleName": "Co-Founder", "startDate": "2026-01", "description": "I co-founded Papegaai because something hit me: Music artists have lost something.\n\nThere was a time when music came with a universe. Album covers you'd flip over and study from every angle. Music videos that emotionally extended what you'd just listened to. Art direction that gave every project a visual identity.\n\nAll of that created a bond. Narrative, emotional, almost physical. Between the artist and their fans.\n\nToday that bond is gone.\n\nMusic has become a feed. Spotify, TikTok, Instagram. Streams, views, plays. No more format, no more object, no more universe to inhabit.\n\nArtists reach more people than ever. And are paradoxically further from their fans than they've ever been.\n\nWe're fixing that.\n\nPapegaai is a mobile entertainment studio that gives artists back a narrative and emotional territory. We turn their universes into IP. Their sounds, their vibes, their worlds. Into experiences you live, not passively consume.\n\nWe created Lumix.\nFull screen. Animated. Built for mobile, not adapted to it.\nYou swipe, the story moves. The images move. The rhythm pulls you in.\n\nIt's not a comic. It's not a webtoon. It's not a music video.\nIt's something else.\n\nFirst territory: French rap.\n50% of streams. 0% of narrative universes.\n\nThe gap is there. We're charging right into it.", "schema:worksFor": { "@type": "Organization", "name": "Papegaai" } }, { "@type": "Role", "roleName": "Startup Mentor", "startDate": "2024-09", "description": "Part of a team of 20 accredited mentors at the ETH Entrepreneurs Club, supporting startup spin-offs from ETH students. My expertise lies in Fundraising, Product Marketing & Marketing strategies, Go-To-Market strategies, and sales.\n\n Go-to-Market Strategy, Marketing Strategy and +4 skills", "schema:worksFor": { "@type": "Organization", "name": "ETH Entrepreneur Club" } }, { "@type": "Role", "roleName": "Board Member & Strategic Advisor", "startDate": "2024-01", "schema:worksFor": { "@type": "Organization", "name": "Butterfly.ai" } }, { "@type": "Role", "roleName": "Co-Founder & CEO", "startDate": "2016-10", "endDate": "2023-12", "description": "**Acquired by Engagedly in September 2025**\n\nAs CEO of Butterfly.ai, I played a pivotal role in guiding the company through its initial growth, with a focus on product strategy, partnership development, marketing and go-to-market:\n\nπŸ‘₯ Built from scratch and managed a high-performing team of 25 professionals, fostering a culture of innovation and collaboration.\n\nπŸ’° Successfully secured over $3.8 million in seed round funding, fueling our expansion and development with top VC involvement, including Daphni (FR) and Precursor (US).\n\n🎯 Led the entire positioning, branding, and product marketing of Butterfly.ai, which became a recognizable and trusted brand in our market that gained strong adoption and recognition from software review platforms such as G2, Captera, or Gartner.\n\nπŸ“ˆ Achieved breakeven within a remarkable 3-year timeframe, demonstrating fiscal responsibility and sustainable growth.\n\nπŸš€ Grew sales by more than 1000% in those 3 years, surpassing ambitious targets.\n\nπŸ› Secured and developed key customer relationships with industry giants such as Walmart, Pitney Bowes, Ogilvy, Unilever, and Renault, allowing us to sign our first enterprise customer with a contract of over $1 million in ARR.\n\n🌍 Expanded our presence to the EMEA region and other global markets, resulting in a remarkable 200% growth of our business beyond the United States.\n\n🀝 Forged strategic partnerships with industry leaders like Mercer, UKG, Beekeeper, and Microsoft Teams, enhancing our product offerings and market reach.\n\nπŸ“· Actively managed Butterfly.ai's image and public relations, promoting the company at various events, fairs, and media outlets, including interviews, talks, and other engagements.\n\nπŸ… Honored with a Webby Award for Best Communication Tool, a testament to our dedication to user-centric design and functionality.", "schema:worksFor": { "@type": "Organization", "name": "Butterfly.ai" } }, { "@type": "Role", "roleName": "Market Expansion Lead – Switzerland", "startDate": "2025-05", "endDate": "2025-10", "description": "Leading the market expansion efforts for 26 Lights in Switzerland, driving growth and success for start-ups, scale-ups, and SMEs.\n\n Business Development, Business Strategy and +2 skills", "schema:worksFor": { "@type": "Organization", "name": "26lights" } }, { "@type": "Role", "roleName": "Innovation & strategy Consultant", "startDate": "2024-04", "endDate": "2024-11", "description": "I am assisting Monizze in developing its innovation and diversification roadmap for Belgium, Germany, Luxembourg, and the Nordics.\n\n Innovation Management, Product Diversification and +4 skills", "schema:worksFor": { "@type": "Organization", "name": "Monizze" } }, { "@type": "Role", "roleName": "Pledger", "startDate": "2017", "endDate": "2017", "description": "As a member of the Founders Pledge community I have committed to leveraging my success for good. Founders Pledge is an initiative enabling philanthropy amongst founders and investors through data driven donation, education and transformative relationships between business and charity.", "schema:worksFor": { "@type": "Organization", "name": "Founders Pledge" } }, { "@type": "Role", "roleName": "Co-Founder & CMO (pivoted to Butterfly.ai)", "startDate": "2014-08", "endDate": "2016-10", "description": "πŸš€ Co-founded AnonyMessenger, a B2C communication and feedback app that evolved into Butterfly.ai, a successful B2B solution. This project brought me to the US, starting in LA and later thriving in the bustling heart of NYC.\n\n Financial Modeling, Project Management and +3 skills", "schema:worksFor": { "@type": "Organization", "name": "AnonyMessenger" } }, { "@type": "Role", "roleName": "Co-Founder & CMO", "startDate": "2013-01", "endDate": "2015-08", "description": "My journey at Tevizz, where I served as a late Co-Founder and Chief Marketing Officer, was an exhilarating adventure in reshaping the sports industry through innovative technology. \n\nπŸš€ Reinventing Sports through Big Data and AI\n\nAt Tevizz, we embarked on a mission to revolutionize the sports industry by harnessing the power of big data and artificial intelligence. Our goal was to empower sports teams and organizations with data-driven insights that could revolutionize player performance, fan engagement, and strategic decision-making.\n\nπŸ‘₯ Collaboration with Top AI Experts\n\nTo achieve this vision, we forged meaningful collaborations with top AI experts in the field. The insights and expertise they brought to the table were invaluable in shaping our platform into a technological powerhouse. This collaboration exemplified our commitment to innovation and staying at the forefront of AI technology.\n\nπŸ“š Work with IRIDIA: The AI Research Laboratory\n\nAdditionally, our close association with IRIDIA, the Artificial Intelligence research laboratory of the UniversitΓ© Libre de Bruxelles, allowed us to draw from a deep well of knowledge and research in the field of AI. This partnership with an esteemed institution further solidified our position as pioneers in the intersection of sports and AI technology.\n\n🌐 Global Impact through Partnerships\n\nBut it wasn't just about innovation; it was about expanding our reach and impact. I played a key role in securing partnerships with renowned brands and media giants, including UEFA, RTL Group, the AFL, Paris St Germain, and many more. These collaborations transcended mere recognition; they propelled Tevizz to the forefront of the global sports technology stage.\n\n Machine Learning, Sales and +5 skills", "schema:worksFor": { "@type": "Organization", "name": "Tevizz" } }, { "@type": "Role", "roleName": "General Manager / Co-founder", "startDate": "2010-10", "endDate": "2013-01", "description": "Social media Marketing & activation for Smart Company. \n\nlaunched and operated the brands GossipZone and Contact Advantages for Bertelsmann Group", "schema:worksFor": { "@type": "Organization", "name": "Social Media sprl" } }, { "@type": "Role", "roleName": "Manager / Co- founder", "startDate": "2009-03", "endDate": "2013", "description": "Video research and creation lab", "schema:worksFor": { "@type": "Organization", "name": "PIXL creations" } }, { "@type": "Role", "roleName": "Producer, Promoter and Art Director", "startDate": "2010-05", "endDate": "2012-05", "description": "At The Wood, I had the incredible privilege of merging my passion for music, art, and event management. 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I developed and executed comprehensive communication strategies that resonated with our target demographic, ensuring each event reached its full potential.\n\n🎀 Booking: Curating the lineup was an art in itself. I handpicked a diverse array of talented artists, creating lineups that not only entertained but also stirred emotions and left lasting impressions on our attendees.\n\nThis role allowed me to cultivate a space where music and art converged, creating unforgettable moments for our audience. 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Previously, I founded and led Butterfly.ai, a B2B platform acquired by Engagedly, and I currently serve as a startup mentor at the ETH Entrepreneur Club. My career is defined by building innovative ventures at the intersection of technology, marketing, and creative storytelling." } }, { "@type": "Question", "name": "What is David Mendlewicz's professional background?", "acceptedAnswer": { "@type": "Answer", "text": "David Mendlewicz's experience includes: Co-Founder at Papegaai (Jan 2026 – Present); Startup Mentor at ETH Entrepreneur Club (Sep 2024 – Present); Board Member & Strategic Advisor at Butterfly.ai (Jan 2024 – Present); Co-Founder & CEO at Butterfly.ai (Oct 2016 – Dec 2023); Market Expansion Lead – Switzerland at 26lights (May 2025 – Oct 2025); Innovation & strategy Consultant at Monizze (Apr 2024 – Nov 2024); Pledger at Founders Pledge (2017 – 2017); Co-Founder & CMO (pivoted to Butterfly.ai) at AnonyMessenger (Aug 2014 – Oct 2016); Co-Founder & CMO at Tevizz (Jan 2013 – Aug 2015); General Manager / Co-founder at Social Media sprl (Oct 2010 – Jan 2013); Manager / Co- founder at PIXL creations (Mar 2009 – 2013); Producer, Promoter and Art Director at The Wood (May 2010 – May 2012); Administrateur at Pixl music (Sep 2006 – Jan 2012); Producer & Art Director at Mirano Brussels (Nov 2007 – Jan 2010)." } }, { "@type": "Question", "name": "Where did David Mendlewicz study?", "acceptedAnswer": { "@type": "Answer", "text": "Master's degree, Marketing & Communications - Advertising at IHECS (2002 – 2007); Directing & Cinema at Institut des Arts de Diffusion (2004 – 2006); Cambride First Certificate, Language - English at University of the West of Scotland (2001 – 2002); Sound engineer, Sound Engineering at Stella Studio (2000 – 2001)." } }, { "@type": "Question", "name": "How can I find David Mendlewicz online?", "acceptedAnswer": { "@type": "Answer", "text": "David Mendlewicz can be found at: LinkedIn: https://be.linkedin.com/in/douvitch." } }, { "@type": "Question", "name": "Who does David Mendlewicz know?", "acceptedAnswer": { "@type": "Answer", "text": "David Mendlewicz is connected with: Adrien Guilmineau." } } ] } ] }