Alice Wachtmeister is a marketing professional currently serving as a Regional Marketing Manager at Stokke. She has extensive experience in regional and digital marketing, having previously held roles at Wolverine Worldwide, Weezy, and L'Oréal. She holds a Master’s degree in International Business from IÉSEG School of Management and a Bachelor’s degree in Marketing from the University of Kent.
Regional Marketing Manager, North Europe at Stokke
May 2023
Stokke is the leader in premium and ergonomic baby products. Known for its iconic designs: the Tripp Trapp chair and the YOYO stroller.
Digital Marketing Lead, CAT Footwear at Wolverine Worldwide
Oct 2022 – May 2023
Cat Footwear is a global brand rooted in workwear heritage, combining durability and bold style for those who forge their own path.
EMEA Marketing Lead, Sperry at Wolverine Worldwide
Sep 2021 – Sep 2022
Sperry is an iconic American brand known for its heritage in nautical footwear and timeless, coastal-inspired style.
Launch Marketing Associate at Weezy
May 2021 – Sep 2021
o Researched and built hyper local target audiences, in line with launching 25 new fulfilment centers o Built and managed partnerships network with local creators, small businesses to infiltrate communities and acquire new customers o Drove and led geotargeted campaigns through 360-lmarketing channels to grow customer base and lower blended CAC
International Communications at L'Oréal
Jan 2020 – Dec 2020
360 Brands Events & Communication * Supported strategy development through benchmarks and competitor analysis * Created content briefs and coordinated execution across 25 markets * Managed asset production (shoots, editing, calendar) * Wrote press releases, interviews, and key messaging Brand Ambassadors * Contributed to reveal strategy and coordinated social content rollout * Tracked and reported performance metrics (qualitative & quantitative)
EMEA Communications at Nike
Jul 2017 – Jul 2018
PR & Content o Collated media coverage and analysis, created media coverage recap presentations of the key seasonal product stories including audience reach data o Managed athlete shoots, logistics, media guests and sourced products o Managed X-category product ordering process, stock management of media seeding product and ordering of seasonal samples Events o Supported event planning and assisted PR directors to plan and attend events Inc. media travel, media relations. o In charge of Location logistics & athlete liaison during appearances
Public Relations Intern at Aspekta
Aug 2016 – Sep 2016
Public Relations Intern at Grayling
Mar 2011 – Jan 2011
Worked with research, trend analysis and administration.
Master's degree, International Business at IÉSEG School of Management
Jan 2019 – Jan 2020
Grade: First Class Honours
Bachelor's degree, Marketing with a year in industry at University of Kent
Jan 2015 – Jan 2019
Grade: First Class Honours
IB at Sigtuna Skolan Humanistiska Läroverket
Activities and societies: SRK, student association for organisation of events