Alice Wachtmeister is a marketing professional currently serving as a Regional Marketing Manager at Stokke. She has extensive experience in regional and digital marketing, having previously held roles at Wolverine Worldwide, Weezy, and L'Oréal. She holds a Master’s degree in International Business from IÉSEG School of Management and a Bachelor’s degree in Marketing from the University of Kent.
Regional Marketing Manager, North Europe
Stokke
May 2023 · 3 yrs 1 mo
Stokke is the leader in premium and ergonomic baby products. Known for its iconic designs: the Tripp Trapp chair and the YOYO stroller.
Digital Marketing Lead, CAT Footwear
Oct 2022 – May 2023 · 7 mos
Cat Footwear is a global brand rooted in workwear heritage, combining durability and bold style for those who forge their own path.
EMEA Marketing Lead, Sperry
Sep 2021 – Sep 2022 · 1 yr
Sperry is an iconic American brand known for its heritage in nautical footwear and timeless, coastal-inspired style.
Launch Marketing Associate
Weezy
May 2021 – Sep 2021 · 4 mos
o Researched and built hyper local target audiences, in line with launching 25 new fulfilment centers o Built and managed partnerships network with local creators, small businesses to infiltrate communities and acquire new customers o Drove and led geotargeted campaigns through 360-lmarketing channels to grow customer base and lower blended CAC
International Communications
L'Oréal
Jan 2020 – Dec 2020 · 11 mos
360 Brands Events & Communication * Supported strategy development through benchmarks and competitor analysis * Created content briefs and coordinated execution across 25 markets * Managed asset production (shoots, editing, calendar) * Wrote press releases, interviews, and key messaging Brand Ambassadors * Contributed to reveal strategy and coordinated social content rollout * Tracked and reported performance metrics (qualitative & quantitative)
EMEA Communications
Nike
Jul 2017 – Jul 2018 · 1 yr
PR & Content o Collated media coverage and analysis, created media coverage recap presentations of the key seasonal product stories including audience reach data o Managed athlete shoots, logistics, media guests and sourced products o Managed X-category product ordering process, stock management of media seeding product and ordering of seasonal samples Events o Supported event planning and assisted PR directors to plan and attend events Inc. media travel, media relations. o In charge of Location logistics & athlete liaison during appearances
Public Relations Intern
Aspekta
Aug 2016 – Sep 2016 · 1 mo
Public Relations Intern
Grayling
Mar 2011 – Jan 2011
Worked with research, trend analysis and administration.
Master's degree, International Business at IÉSEG School of Management
Jan 2019 – Jan 2020Grade: First Class Honours
Bachelor's degree, Marketing with a year in industry at University of Kent
Jan 2015 – Jan 2019Grade: First Class Honours
IB at Sigtuna Skolan Humanistiska Läroverket
Activities and societies: SRK, student association for organisation of events