I'm a product and growth specialist who genuinely loves the craft of building, from the first user interview to the moment something ships. I'm currently finishing my MS in Business Analytics at USC Marshall while leading Pulse AI as PM, an AI-powered event and dining concierge built with Lovable, Bolt.New, and live API integrations. It's my current proving ground for what modern, fast product development actually looks like. Before this, I spent years doing the work. I've led 20+ product launches, driven a 70% revenue uplift through GTM execution, and grown a DTC brand to a 20% year-over-year sales increase through discovery, testing, and iteration. I've run cross-functional sprints, improved customer conversion by 25%, and designed product concepts like an integrated booking flow for Google Maps, applying UX psychology and survey insights to eliminate friction and create new monetization opportunities. What drives me right now is the overlap between product thinking and modern tooling. I'm actively upskilling in automation (Make.com, API integrations), data analysis (SQL, Python), and AI-powered development, because it makes me a more useful collaborator and a faster builder. I want to understand the systems I'm designing around. I'm genuinely excited by what's possible right now, the tools, the speed, the problems worth solving. I want to keep building, keep learning, and work on things that actually matter to people.
Business Development Intern at eufyMake
Oct 2025 – PresentIdentifying and evaluating growth opportunities by expanding EufyMake's distributor network Supporting outreach and relationship-building with prospective distribution partners
Business Consultant - Graduate Intern at Qatana Consulting
Jun 2025 – Aug 2025Conducted comprehensive market analysis for an AI Agent SaaS company, providing strategic recommendations on product positioning. Developed an impact-effort framework that enhanced website and branding, resulting in improved buyer trust and onboarding process. Executed an e-commerce audit for a sportswear brand, identifying critical issues that affected customer conversion and retention.
Head of Product Operations
Jun 2023 – May 2024Led initiatives to improve product satisfaction, quality control, and error rates, delivering monthly data-driven insights to stakeholders. Drove 70% sales growth during product launches by managing go-to-market strategy and aligning marketing and sales efforts. Designed sales initiatives using market trends and historical data, generating $230,000 in seasonal revenue and improving product-market fit. Achieved 20% year-over-year sales growth by applying A/B testing to optimize strategies for top-performing products.
Customer Experience Lead
Jan 2022 – Jun 2023Managed customer relationships on social platforms, boosting repeat purchases by 60%. Conducted competitor analysis to shape short- and long-term market positioning. Rebranded the company as a luxury product, increasing website engagement by 25%. Worked cross-functionally to create new product lines, packaging, and customer education materials.
Product Educator at lululemon
Sep 2021 – Jan 2022Utilize in-depth knowledge of Lululemon's product features, materials, and performance benefits, ensuring customers make informed decisions....
Coaching Intern at Spellman Performance
Jun 2021 – Jul 2022Filmed and analyzed NFL Combine athlete techniques, optimizing individualized training programs Led pre- and post-training scrums to align coaching strategies, enhancing team communication...
MS in Business Analytics at USC Marshall School of Business
Jul 2024 – May 2026Activities and societies: VP of External Relations - High Tech Associates Club, Business Analytics Student Association
Bachelor of Business Administration - BBA, Sport and Fitness Administration/Management at Trinity Western University
2020 – Jun 2022Activities and societies: Proud Member of TWU Rugby