Justin Häne

I provide strategic advice on positioning, reputation management, and leadership communications to growing and transforming organizations in the technology and life sciences sectors.

Built and operationalized a comprehensive reputation management strategy encompassing internal and external communications, brand strategy, issues management, ESG, and philanthropy for leading North American pharmaceutical company. Significantly scaled a high-performing global communications team, implemented a company-wide communications workflow, with ongoing management of a $3.5M budget. Providing counsel to executive leadership team on reputational issues including those related to regulatory matters, M&A, and the trade environment. Led the development and launch of a new corporate brand positioning and strategy aligned to the business strategy and entry into consumer health segments, including brand architecture, messaging, and employer value proposition. Providing ongoing cross-functional leadership with commercial and marketing teams in Canada, the United States and LATAM for brand activation and governance. Established company’s first sustainability function and ESG leadership; launched a new philanthropy strategy, including the Apotex Global Health Access Fund, and optimized medicine donation program. Enhanced employee engagement and leadership visibility through tailored internal communications, high-impact leadership forums, and a communications cadence aligned to strategic milestones.

• Leader of creative and collaborative integrated PR team, working across global departments to provide counsel, strategy and execution on corporate communications, reputation management, social media, and marketing communications. • Enhanced and protected Manulife’s reputation through management and resolution of issues related to regulatory matters, transformation, future business decisions, privacy/data protection, HR and employment issues. • Transformed PR approach, building relationships and securing stakeholder buy-in to pivot from silos to strategically and tactically aligned PR and marketing. Resulted in top-tier media coverage, measurable ROI and engagement with audiences through one consistent voice. • Assigned to manage corporate social media channels and lead CEO social media, exceeding industry benchmarks and receiving unsolicited coverage (here and here). • Built, mentored and coached team through two restructurings including two communications professionals transferred onto team. Developed skill set through two additional hires and managed team’s professional development plans. • Led a team of 5.

• Served clients across various sectors, industries, and geographies. Assignments included leading a high-performing proactive PR newsroom, issues/crisis, litigation communications, M&A, public affairs and media training. • Spearheaded C-Suite, executive communications projects including speeches, op-eds, and media training, delivering on tight project timelines for CEOs in sectors including pharma, financial services, and venture capital. • Enhanced reputation and elevated brand of a B2B mid-market client; led a team of 4 that built a proactive media relations strategy, leveraging market research and insights to create media opportunities. • A key partner in designing and executing reputation management and public affairs campaigns including digital/social and advocacy strategies for clients in sectors including automotive and engineering.

• Developed and implemented strategic direction on legislative and communications including speeches, media relations and motions. Managed a staff of 3. • Oversaw key files including government management, audit, and transit, developing partnerships with stakeholders including municipal, provincial, and federal political offices, community agencies, and non-profit organizations. • Successfully managed an election campaign and delivered a victory, defeating a 10-year incumbent.

• Reported on political, regulatory, economic, and technology issues targeting a diverse international audience for Switzerland's public broadcaster. • Led communications as host and writer of weekly news and current affairs radio program/podcast. International assignments included banking legislation (Washington DC), international development (West Africa), multilateral migration agreements (Romania), and climate change (Bangladesh). • Commentator in international media on Swiss news and current events.

• Led internal and external communications for an NGO hospital comprising international and national staff/stakeholders, partnering with team on performance management and budget reports. • Co-wrote and edited a report commissioned by UNICEF and submitted to the United Nations Committee on the Rights of the Child. • Produced content on maternal health for media, donors and internal use.