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Marie-Ann Wachtmeister

Bio

I am the cofounder and president of ORIGINE PARIS, an AI-native brand offering fin ejewerly in recycled gold and labgrown diamonds through an innovative business model. Previously, I co-founded Courbet, a jewelry house based in Place Vendôme that I launched in 2018 to redefine luxury through sustainability. By utilizing lab-grown diamonds and recycled gold, I am committed to proving that beauty and ethical responsibility can coexist in fine jewelry. My professional background includes foundational experience in brand management at Procter & Gamble and consulting at McKinsey & Company, which informs my approach to entrepreneurship and design.

Work Experience

Co-Founder & Creative Director at Courbet

May 2018 – Present

I co-founded this jewelry house to redefine luxury by prioritizing sustainability, using only recycled gold and lab-grown diamonds.

Founder at MAW Jewellery

2010

I launched my own jewelry brand to explore my creative vision in design.

Consultant at McKinsey & Company

2000

I worked at McKinsey during the IT boom, a period that sparked my interest in entrepreneurship.

Marketing Manager at Procter & Gamble

I started my career in marketing at P&G, where I gained foundational experience in brand management.

Co-founder and President at ORIGINE PARIS

Mar 2026 – Present

ORIGINE PARIS offers high end jewelry in 18K and lab grown diamonds via an innovative sales and operating model

www.origineparis.com
Education

Diamond Expertise at IGI Diamond Expertise Center

I graduated from the IGI Diamond Expertise Center, where I gained the knowledge to become a diamond dealer.

BA In Business at University of Lund

Education focusing on business and marketing

www.lu.se