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Michiel Puelinckx

Barcelona, Spain

Bio

I am the founder and CEO of Ball inn, a community hub in Barcelona dedicated to uniting basketball players, artists, and fans. Previously, I worked as a strategy consultant specializing in brand strategy, portfolio optimization, and market research. I hold a Master’s degree in Market Research & Consumer Behavior from IE Business School and a Bachelor’s in International Management from the University of Warwick.

Work Experience

Founder & CEO at Ball inn

Mar 2022 – Present

Ball inn is a thriving community hub that unites Barcelona's ballers, artists, brands, and fans, elevating basketball and urban... more

Strategy Consultant at Freelance

May 2021 – Feb 2024

Specialist in brand strategy, portfolio optimisation, concept development, competitive analyses, market research,... more

Prophet

Senior Associate

Mar 2020 – Oct 2020

Associate

Jan 2018 – Mar 2020

Strategy consultancy that builds relevant brands and customer experiences, sparks digital transformation and creates... more

Intern Associate

Sep 2017 – Dec 2017

President at University of Warwick Basketball Club

Jun 2015 – Jun 2016

Organisation of the club's activities Delegating tasks to members of the executive... more

Education

Master in Market Research & Consumer Behavior at IE Business School

2016 – 2017

Activities and societies: IE Consulting club & IE Marketing Club

Bachelor's Degree, International Management at University of Warwick - Warwick Business School

2012 – 2016

Activities and societies: - University of Warwick Basketball Club - Warwick Entrepreneurs Society

Exchange Semester, International Management at HEC Montréal

2014 – 2014

1 Semester exchange to HEC Montreal as part of my year ... more

French Baccalaureate, Economics and maths at French School of Prague

2010 – 2012