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Adrien de Malherbe

Bio

I scale revenue from €1M to €10M+ ARR in Europe. I help B2B SaaS companies build and scale revenue in Europe — from first traction to structured growth, enterprise deals, and high-performing commercial teams.

Work Experience
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CEO & Co-founder

allcolibri

Jan 2021 – Present · 5 yrs 5 mos

The Impact-as-a-Service Platform for Customer Engagement & Loyalty.

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CEO & Co-founder

refoorest

Apr 2020 – Present · 6 yrs 2 mos

Building an Impact-as-a-Service API and browser infrastructure designed to integrate seamless sustainability actions into the daily digital workflow of 100,000+ users.

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Venture Mentor

Esade

Dec 2025 – Present · 6 mos

Mentor early-stage startup teams in ESADE’s entrepreneurship programs, guiding founders from validation to go-to-market, SaaS metrics, and investor- ready pitching.

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Startup Mentor

eWorks

Jun 2024 – Present · 2 yrs

eWorks is Esade's venture creation program: the reference point for entrepreneurs at any stage, eager to share the future.

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Startup Mentor

Inovexus

Jun 2025 – Present · 1 yr

Supporting early-stage founders through strategic mentoring within the Inovexus acceleration program.

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Limited Partner

Hook

Jan 2020 – Present · 6 yrs 5 mos

Backing founders with a pirate mindset. We don't just break the rules, we rewrite them. ‍☠️

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Investor

The Family

Jul 2014 – Present · 11 yrs 11 mos

Backing the next generation of high-impact founders with the strategic infrastructure and long-term capital they need to scale without compromise.

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Kaisa

Investor [exited]

May 2019 – Jan 2026 · 6 yrs 8 mos

Acquired by Monterro

Vice President International

Jan 2018 – May 2019 · 1 yr 4 mos

Vice President Southern Europe

Sep 2016 – 2018 · 1 yr 4 mos

Managing Director

Dec 2013 – Sep 2016 · 2 yrs 9 mos

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Tapjoy

Investor [exited]

Dec 2013 – Nov 2021 · 7 yrs 11 mos

Acquired by ironSource for 400M$

Sales Director

May 2012 – Dec 2013 · 1 yr 7 mos

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Lecturer in Mobile Marketing & Mobile Commerce

Audencia

Sep 2013 – Aug 2015 · 1 yr 11 mos

Mobile Marketing & Mobile Commerce Lectures for the Master's Degree Program

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Head of Publisher Sales

AOL

Jan 2009 – May 2012 · 3 yrs 4 mos

Joined AOL in 2011 as part of the goviral founding team following its $97M acquisition. The role focused on integrating goviral’s technology and partnerships into AOL’s ecosystem while accelerating the company’s presence in the European online video advertising landscape.

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International Sales Manager

GroupM

2007 – 2009 · 2 yrs

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New Business Development Manager

Young & Rubicam

2006 – 2007 · 1 yr

Education

Blockchain Revolution Specialization at INSEAD

2020 – 2020

Introduction to Blockchain Technologies Transacting on the Blockchain...

Master, Corporate Communication Strategy at NEOMA Business School

2006 – 2007

Master, Business Administration and Management, General at EMLV - École de Management Léonard de Vinci

2000 – 2005

Erasmus | Copenhagen, Denmark, Marketing at Niels Brock

2005 – 2005