CEO & Co-founder at allcolibri
The Impact-as-a-Service Platform for Customer Engagement & Loyalty.
Adrien de Malherbe
Adrien de Malherbe is CEO & Co-founder at allcolibri, with past experience at refoorest, Esade, eWorks, studied at INSEAD.
Bio
I scale revenue from €1M to €10M+ ARR in Europe. I help B2B SaaS companies build and scale revenue in Europe — from first traction to structured growth, enterprise deals, and high-performing commercial teams.
Links
- LinkedIn: https://es.linkedin.com/in/demalherbe
Work Experience
CEO & Co-founder at refoorest
Building an Impact-as-a-Service API and browser infrastructure designed to integrate seamless sustainability actions into the daily digital workflow of 100,000+ users.
Venture Mentor at Esade
Mentor early-stage startup teams in ESADE’s entrepreneurship programs, guiding founders from validation to go-to-market, SaaS metrics, and investor- ready pitching.
Startup Mentor at eWorks
eWorks is Esade's venture creation program: the reference point for entrepreneurs at any stage, eager to share the future.
Startup Mentor at Inovexus
Supporting early-stage founders through strategic mentoring within the Inovexus acceleration program.
Limited Partner at Hook
Backing founders with a pirate mindset. We don't just break the rules, we rewrite them. ☠️
Investor at The Family
Backing the next generation of high-impact founders with the strategic infrastructure and long-term capital they need to scale without compromise.
Investor [exited] at Kaisa
Acquired by Monterro
Vice President International at Kaisa
Vice President Southern Europe at Kaisa
Managing Director at Kaisa
Investor [exited] at Tapjoy
Acquired by ironSource for 400M$
Sales Director at Tapjoy
Lecturer in Mobile Marketing & Mobile Commerce at Audencia
Mobile Marketing & Mobile Commerce Lectures for the Master's Degree Program
Head of Publisher Sales at AOL
Joined AOL in 2011 as part of the goviral founding team following its $97M acquisition. The role focused on integrating goviral’s technology and partnerships into AOL’s ecosystem while accelerating the company’s presence in the European online video advertising landscape.
International Sales Manager at GroupM
New Business Development Manager at Young & Rubicam
Education
Blockchain Revolution Specialization at INSEAD
Introduction to Blockchain Technologies Transacting on the Blockchain...
Master, Corporate Communication Strategy at NEOMA Business School
Master, Business Administration and Management, General at EMLV - École de Management Léonard de Vinci
Erasmus | Copenhagen, Denmark, Marketing at Niels Brock
Frequently Asked Questions
Who is Adrien de Malherbe?
I scale revenue from €1M to €10M+ ARR in Europe. I help B2B SaaS companies build and scale revenue in Europe — from first traction to structured growth, enterprise deals, and high-performing commercial teams.
What is Adrien de Malherbe's professional background?
Adrien de Malherbe's experience includes: CEO & Co-founder at allcolibri (Jan 2021 – Present); CEO & Co-founder at refoorest (Apr 2020 – Present); Venture Mentor at Esade (Dec 2025 – Present); Startup Mentor at eWorks (Jun 2024 – Present); Startup Mentor at Inovexus (Jun 2025 – Present); Limited Partner at Hook (Jan 2020 – Present); Investor at The Family (Jul 2014 – Present); Investor [exited] at Kaisa (May 2019 – Jan 2026); Vice President International at Kaisa (Jan 2018 – May 2019); Vice President Southern Europe at Kaisa (Sep 2016 – 2018); Managing Director at Kaisa (Dec 2013 – Sep 2016); Investor [exited] at Tapjoy (Dec 2013 – Nov 2021); Sales Director at Tapjoy (May 2012 – Dec 2013); Lecturer in Mobile Marketing & Mobile Commerce at Audencia (Sep 2013 – Aug 2015); Head of Publisher Sales at AOL (Jan 2009 – May 2012); International Sales Manager at GroupM (2007 – 2009); New Business Development Manager at Young & Rubicam (2006 – 2007).
Where did Adrien de Malherbe study?
Blockchain Revolution Specialization at INSEAD (2020 – 2020); Master, Corporate Communication Strategy at NEOMA Business School (2006 – 2007); Master, Business Administration and Management, General at EMLV - École de Management Léonard de Vinci (2000 – 2005); Erasmus | Copenhagen, Denmark, Marketing at Niels Brock (2005 – 2005).
How can I find Adrien de Malherbe online?
Adrien de Malherbe can be found at: LinkedIn: https://es.linkedin.com/in/demalherbe.