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Elliot LaCour

Bio

I am a General Partner at Brain-Too-Free Ventures, where I focus on cross-border market entry for founders moving between Western markets and Asia. My background spans venture capital, growth consulting, and entrepreneurship, with extensive experience in fintech, consumer goods, and international business development. I leverage this operational expertise to support companies navigating complex regulatory and market landscapes across EMEA and APAC.

Work Experience

General Partner & Investment Committee

Brain-Too-Free Ventures

Apr 2023 – Present · 3 yrs

MAS-licensed venture fund investing across Energy, Fintech and Enterprise in Southeast Asia and beyond. My focus is cross-border market entry: identifying founders moving between Western markets and Asia, supporting them through the process.

Growth Consultant

VentureScope

Sep 2019 – Present · 6 yrs 7 mos

Market entry consulting across two corridors: tech businesses entering Asia via Singapore, and Asian consumer brands entering UK, EU and Canadian markets.

Account Executive

Merkle Science

Dec 2021 – Jun 2023 · 1 yr 6 mos

Consultative sales and advisory for businesses entering or operating in the crypto space, focused on AML compliance and regulatory risk management across EMEA and APAC.

Director Of Business Development

The Chiltern Ice Cream Company

Aug 2016 – Jan 2021 · 4 yrs 5 mos

B2B sales and account management across UK pub, restaurant and retail sectors. Grew the client base from 10 to 50 accounts, increasing average monthly spend fourfold. Hands-on experience of how UK consumer goods buyers think, negotiate and commit.

Founder

OXUS Gin

Apr 2016 – Mar 2020 · 3 yrs 11 mos

Founded and built a premium gin brand from concept to distribution, securing investment and establishing international sales channels. Gained hands-on experience in product development, supply chain management, fundraising, and navigating international market entry. The venture provided invaluable, first-hand lessons in the full lifecycle of a consumer brand.

Co-Founder

Crowd-Up

2016 – Jan 2020 · 4 yrs

Co-founded and built a Web3 fintech venture using blockchain to optimise stock trading clearing processes. Built and managed a globally distributed team, taking the product from concept to functional build and bringing on early clients. Gained deep, practical experience in B2B fintech product development and managing remote teams across time zones.

Management Graduate Scheme (MMDP)

Mars

Sep 2015 – Jul 2016 · 10 mos

Rotational graduate programme across one of the world's largest consumer goods businesses.

Founder

UniEvents

Sep 2013 – 2015 · 1 yr 4 mos

Founded and built a student events business operating across multiple UK universities. Managed venue partnerships, marketing, and a small team. Developed early-stage entrepreneurial skills in operations, partnership development, and team leadership.

Project Manager

WG Consulting

Sep 2013 – Dec 2013 · 3 mos

Education

Master of Business Administration - MBA at Quantic School of Business and Technology

2021 – 2022

Bachelor's Degree, Biology/Biological Sciences, General at University of Warwick

2011 – 2015

at Aylesbury Grammar School

Bachelor of Science at University of Warwick