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Elliot LaCour is General Partner & Investment Committee at Brain-Too-Free Ventures, with past experience at VentureScope, Merkle Science, The Chiltern Ice Cream Company, studied at Quantic School of Business and Technology.
I am a General Partner at Brain-Too-Free Ventures, where I focus on cross-border market entry for founders moving between Western markets and Asia. My background spans venture capital, growth consulting, and entrepreneurship, with extensive experience in fintech, consumer goods, and international business development. I leverage this operational expertise to support companies navigating complex regulatory and market landscapes across EMEA and APAC.
MAS-licensed venture fund investing across Energy, Fintech and Enterprise in Southeast Asia and beyond. My focus is cross-border market entry: identifying founders moving between Western markets and Asia, supporting them through the process.
Market entry consulting across two corridors: tech businesses entering Asia via Singapore, and Asian consumer brands entering UK, EU and Canadian markets.
Consultative sales and advisory for businesses entering or operating in the crypto space, focused on AML compliance and regulatory risk management across EMEA and APAC.
B2B sales and account management across UK pub, restaurant and retail sectors. Grew the client base from 10 to 50 accounts, increasing average monthly spend fourfold. Hands-on experience of how UK consumer goods buyers think, negotiate and commit.
Founded and built a premium gin brand from concept to distribution, securing investment and establishing international sales channels. Gained hands-on experience in product development, supply chain management, fundraising, and navigating international market entry. The venture provided invaluable, first-hand lessons in the full lifecycle of a consumer brand.
Co-founded and built a Web3 fintech venture using blockchain to optimise stock trading clearing processes. Built and managed a globally distributed team, taking the product from concept to functional build and bringing on early clients. Gained deep, practical experience in B2B fintech product development and managing remote teams across time zones.
Rotational graduate programme across one of the world's largest consumer goods businesses.
Founded and built a student events business operating across multiple UK universities. Managed venue partnerships, marketing, and a small team. Developed early-stage entrepreneurial skills in operations, partnership development, and team leadership.
I am a General Partner at Brain-Too-Free Ventures, where I focus on cross-border market entry for founders moving between Western markets and Asia. My background spans venture capital, growth consulting, and entrepreneurship, with extensive experience in fintech, consumer goods, and international business development. I leverage this operational expertise to support companies navigating complex regulatory and market landscapes across EMEA and APAC.
Elliot LaCour's experience includes: General Partner & Investment Committee at Brain-Too-Free Ventures (Apr 2023 – Present); Growth Consultant at VentureScope (Sep 2019 – Present); Account Executive at Merkle Science (Dec 2021 – Jun 2023); Director Of Business Development at The Chiltern Ice Cream Company (Aug 2016 – Jan 2021); Founder at OXUS Gin (Apr 2016 – Mar 2020); Co-Founder at Crowd-Up (2016 – Jan 2020); Management Graduate Scheme (MMDP) at Mars (Sep 2015 – Jul 2016); Founder at UniEvents (Sep 2013 – 2015); Project Manager at WG Consulting (Sep 2013 – Dec 2013).
Master of Business Administration - MBA at Quantic School of Business and Technology (2021 – 2022); Bachelor's Degree, Biology/Biological Sciences, General at University of Warwick (2011 – 2015); at Aylesbury Grammar School; Bachelor of Science at University of Warwick.
Elliot LaCour can be found at: LinkedIn: https://uk.linkedin.com/in/elliot-lacour.