I am the Head of SaaS Portfolio at team.blue, where I oversee the acquisition, integration and growth of high-growth SaaS businesses that support SMEs. I also serve as a board member and executive chair for various companies within the technology and software sectors.
Head of SaaS Portfolio
Aug 2022 – PresentPart of senior leadership team of team.blue At team.blue we are growing fast by acquiring a portfolio of high-growth SaaS businesses that help SMEs be successful online. As Head of SaaS Portfolio I'm responsible for new SaaS companies that join the team.blue family
Head of Value Creation
May 2021 – Sep 2022Executive Chair at Shoptet
Sep 2025 – PresentBoard Member at AssoConnect
May 2025 – PresentBoard Member at AccessiWay
Dec 2024 – PresentBoard Member
Dec 2025 – PresentExecutive Chair
Oct 2024 – Dec 2025Board Member at iubenda
Feb 2022 – PresentBoard Member at maxcluster GmbH
Jul 2023 – PresentBoard Member at SimplyBook.me
Sep 2023 – PresentBoard Member at Billdu
Nov 2023 – PresentBoard Member at helloCash / mRaP GmbH
Jan 2024 – PresentExecutive Chair
Sep 2024 – Oct 2025Board Member
Oct 2025 – PresentBoard Member at Leadinfo
Jul 2022 – PresentCo-Founder at bloomer
Nov 2020 – May 2021On a mission to help hospitality industry through big
Associate
Apr 2020 – Nov 2020Hg is a private equity firm specialized in software and service businesses. With close to 170 employees and funds under management of c.£30 billion, Hg is the largest technology investor in Europe. As part of the Portfolio's Growth Team, I work with Hg's portfolio companies on value creation initiatives across the investment life cycle, specializing in the topics of overall Value Creation Planning, Pricing, Packaging & Value Proposition.
Analyst
Apr 2019 – Mar 2020Consultant at Simon-Kucher & Partners
Sep 2016 – Apr 2019- Consultant advising clients in the hospitality, restaurant, tech, media and healthcare industries across Europe, Middle East, South America and USA. - Experienced in the topics of pricing, packaging, revenue management, sales optimization, segmentation and promotional effectiveness.
Business Development Executive at Tinbox
Jun 2015 – Sep 2016Tinbox allows anyone to give 1 dollar a day to a charitable project they like for free. The dollar is entirely sponsored by one of many local businesses, SMEs or corporations working with Tinbox. "Clicking has never felt so good" - The Huffington Post Interested in getting early access ? www.get-tinbox.com
Non Executive Director at Tinbox App
Sep 2016 – Feb 2017Coordinator / Porfolio Manager at Enactus Consulting
Mar 2014 – Jun 2015Enactus Warwick Consulting is the largest student-led consulting society at the University of Warwick, recruiting 100 students to work across 16 different projects. Clients range from start-ups to large firms, social enterprises and charities. - Responsible for closing clients, defining scope of projects, recruiting +100 people and supervising projects. - Closed projects include setting the commercial strategy to one of the largest online magazines in the UK with 12m hits a month, set a 3 year plan to save a leading national charity from £160,000 deficit and develop a customer relationship strategy to increase the number of members of a charity by 10,000 - Established a professional partnership with Ernst & Young to have all projects mentored by EY professionals - Increased the number of applications by 150% yoy
Project Leader at Enactus Warwick Consulting
Sep 2013 – May 2014Enactus Warwick Consulting is the largest student-led consulting society at the University of Warwick. In 2013/2014, 90 students worked on 15 different projects. Clients range from start-ups to large firms, social enterprises and charities. Our teams advise clients on organisational issues such as strategy, business development and marketing. - Coordinated a consultancy project for a charity named "The Gap Community Center", awarded with "The Queen's Award for Voluntary Service" in 2013 - Lead a team of undergraduate and postgraduate students - Conducted a current state analysis, identified four key areas of improvement (Performance Measurement, HR, Activities and Finance), delivered eleven strategic recommendations and developed project proposals to drive the recommendations. - Defined the scope of the project, a work breakdown structure, a timeline, a risk analysis, assigned responsibilities and exercised a continuous team management effort
Campus Lead / Founding Member at makesense
Jun 2013 – Jun 2015Make Sense is a French NGO founded in 2011 and which expanded into over 45 countries in only 3 years. The one main purpose of the NGO is to provide support to social entrepreneurs in any way possible. Specialists in brainstorming, Make Sense mobilizes people to improve and innovate business plans, find business solutions to marketing and commercial strategies, create websites, build prototypes, etc. - Started one of the first MakeSense university-based communities worldwide - Met the leaders of several organisations and identified, analysed and broke down their most pressing business challenges. - Adopted brainstorming models to conduct 2-hour workshops to provide solutions for the challenges.
Vice-President at Warwick Portuguese Speaking Society
Oct 2013 – Jun 2014Advisory Consultant Work Placement at EY
Jul 2013 – Sep 2013- Developed an understanding in a range of industries and across different functions. Worked in the sub- divisions of IT and Risk Analysis, Performance Improvement and HR. - Prepared deliverables for clients, conducted market research for benchmarking analysis, prepared risk evaluations to clients, worked on SAP systems. - Attended an one week intensive training program with the new employees, working on a case study
Founder / President at Rotary International - Interact Tavira
Feb 2012 – Sep 2012- Started and coordinated this charity organization, part of Rotary International - Recruited the teams, structured the project, defined a short fun and long term strategy, contacted dozens of organizations and established partnerships with local, national and international parties such as Free the Children - Within 3 months conceived the project, held presentations to hundreds of students, formed a group of over 150 volunteers and organized a range of volunteering events and opportunities
Management, Business Administration and Management, General at University of Warwick - Warwick Business School
2012 – 2015Activities and societies: Tennis, One World Week, SIFE, Ernest & Young Social Enterprise, Warwick Make Sense Hotspot, Enactus Consulting, Warwick Portuguese Speaking Society, Warwick Ambassadors
Secondary School, Sciences & Technology at Escola Secundária 3EB Dr. Jorge Augusto Correia - Tavira
2009 – 2012Activities and societies: Class representative year 2009-2010, 2010-2011, Mentes Empreendedoras ("Entrepreneurial Minds"), Interact Tavira, Jury school Bibliopaper (2011, 2012)

