Parbej Ali is Business Strategy & Transformation Director at Strategy P, with past experience at CJANA Capital Advisors, Ebbsfleet Development Corporation, Boardroom Apprentice, studied at The London School of Economics and Political Science (LSE).
Bio
I am a strategy and transformation director specialising in financial services, risk, and regulatory change, with extensive experience leading large-scale corporate programs and lottery operations. My background includes driving business growth and organizational design for major institutions, alongside serving in board-level governance and advisory roles. I am also an AI model trainer, leveraging my expertise to bridge the gap between complex business strategy and emerging technology.
Business Strategy & Transformation Director at Strategy P
- Financial Services Transformation | Risk & Regulatory Transformation
- AI Model Trainer (LLM Pre-Training & Post-Training Specialist) i.e. Real life human feedback (RLHF) and real life and real life variable rewards (RLVR)
- Lottery Operator & Lottery Expert
Artificial Intelligence (AI), Microsoft Excel and +1 skill
Director at CJANA Capital Advisors
Debt Structuring and Advisory
M&A / Deal Sourcing
Introduction to Investments
Board Participant at Ebbsfleet Development Corporation
Participant at Board meetings, Strategy Days and Audit and Risk Assurance Committee (ARAC)
Board Governance, Risk Management and +2 skills
Boardroom Apprentice 2025 at Boardroom Apprentice
Interim Program Lead | Corporate Development & Transformation at Allwyn
Allwyn Group Brand Transition - Czech Republic, Greece & Austria
F1 & McLaren Racing Partnerships
Board Governance, Communication and +15 skills
Interim Business Manager | Investment Management COO at Rathbones Group
Target Operating Model & InvestCloud CRM Implementation
Financial Modeling, Communication and +13 skills
Managing Consultant | Strategy & Transformation at Curzon Consulting
Cuzon is a UK based Strategy and Transformation consultancy.
Client engagements included
- Aviva - Market Sizing (TAM, SAM, SOM) project and Go to Market Strategy. Identified market opportunity of ~£125m.
- Aldermore Bank - £9m cost saving in 7 weeks through Target Operating Model & Organisation Design
- Arco: Experts in Safety: Project Recovery of £5.6m AI/ML Platform with 8 generative models and optimisers
- Building Society Benchmarking exercise across business, financial, risk and organisation metrics
Financial Modeling, Communication and +24 skills
Head of Business Management – CEO Office | Director / Executive Team Member at Allwyn UK
Allwyn UK is the operator of the UK National Lottery. An £8bn p.a. organisation that contributes to good causes. Part of UK leadership team during its start-up and transition.
Role was part Transformation Programme Manager, part Allwyn COO and part Chief of Staff
About us | Allwyn UK Exec Team | Parbej Ali - Management
Allwyn UK Executive Team - About Us
Parbej Ali, Management...
Programme Director | Fourth National Lottery licence Competition (4NLC) at Allwyn
Programme Manager of the successful Fourth National Lottery Bid - valued at £90bn over 10 years.
Allwyn Group is a prominent player in the global lottery market, known for its significant presence across Europe in countries such as UK, Austria, Czech Republic, Greece, Cyprus and Italy. The company has been successful in funding good causes through its operations in these countries.
Parbej Ali - Programme Manager - SAZKA Group
SAZKA Group was the Lottery vertical of KKCG (Private Equity Group) and is now branded Allwyn Group since late 2021.
Allwyn Bid Team Photos
Allwyn named Preferred Applicant for fourth National Lottery licence
Financial Modeling, Board Governance and +31 skills
Programme Manager | Group Transformation - Finance Function at Capita
Co-ordinated activities between Project Randolph (Business Re-Organisation and Disposals Project to streamline the legal entity structure of Capita Plc for better transparency and control as instructed by the Cabinet Office and Financial Conduct Authority (FCA) following the collapse of Carillion and Capita's share price) and the Smarter Faster Finance Programme which was implementing SAP S4/Hana and Workday in order to streamline costs, offshore resources and implement a new Target Operating Model.
Manager | Retail Banking - Credit Risk & Digital Functions at Accenture
Parker Fitzgerald Group (Acquired by Accenture)
Assigned to Lloyds Banking Group as part of the 2-year MBNA Credit Card Integration Programme. The MBNA business was acquired for £1.9bn with £7.3bn of consumer debt. Held multiple roles during the two-year period. Involved in the programme from prior to the deal completion to post integration. Led workstreams in Credit Risk and Digital functions focused on customer experience, front end upgrades and development, front to back integration (SIAM), historic customer data analysis, customer acquisition, customer lifecycle management, credit risk vendor management, target operating model design and organisation design. Programme delivered as a mixture of tranches and agile deliveries where appropriate.
Parbej Ali | Manager | Financial Services | Parker Fitzgerald
Parker Fitzgerald was acquired by Accenture in 2019
Skills: Communication, Microsoft PowerPoint, +27 skills
Consultant | Banking & Capital Markets at Accenture
Started as Business & Systems Integration Consultant (C1-C2) – Financial Services Industry Core Processes Practice. Transferred to Capital Markets practice after strong performance on Credit Suisse project (2014-2015). Also took on a practice role as Training Lead for UKI FS QA & Testing Committee of Practice (2015 – 2017). Clients included: UBS Investment Bank, RBS Corporate & Institutional Banking, Credit Suisse, Lloyds Banking Group, Clydesdale Bank & Santander
Skills: Communication, Microsoft PowerPoint, +31 skills
Consultant at KPMG UK
Business Analyst | SME Derivatives | Credit Cards & Loan Products at Lloyds Banking
Microsoft PowerPoint, Remediation and +13 skills
Consultant | Outsourced LTSB Complaints & Remediation Programme at Deloitte
Team Leadership, Cross-functional Collaborations and +14 skills
Analyst | Financial Services Compensation Scheme (FSCS) at Capita
Financial Modeling, Remediation and +7 skills
Case Handler at Loughborough University
Computing Services - Hall Network Advisor
Employer Mentoring Scheme at Accenture
Placed with Accenture Information Management Solutions (AIMS)
Education
Master of Business Administration at The London School of Economics and Political Science (LSE)
BA Hons Politics and Economics at Loughborough University
Additional Certifications:
- Top Graduate Management and Consulting Skills (October 2007 - November 2007)
- Insight to Management (April 2007)
A-Level & GCSE at Gravesend Grammar School
A-Levels:
- Economics
- Government and Politics
- Information Communication Technology (ICT)
- Applied Mathematics
Frequently Asked Questions
Who is Parbej Ali?
I am a strategy and transformation director specialising in financial services, risk, and regulatory change, with extensive experience leading large-scale corporate programs and lottery operations. My background includes driving business growth and organizational design for major institutions, alongside serving in board-level governance and advisory roles. I am also an AI model trainer, leveraging my expertise to bridge the gap between complex business strategy and emerging technology.
What is Parbej Ali's professional background?
Parbej Ali's experience includes: Business Strategy & Transformation Director at Strategy P (Apr 2024 – Present); Director at CJANA Capital Advisors (Mar 2025 – Present); Board Participant at Ebbsfleet Development Corporation (Jan 2025 – Dec 2025); Boardroom Apprentice 2025 at Boardroom Apprentice (Jan 2025 – Dec 2025); Interim Program Lead | Corporate Development & Transformation at Allwyn (Jan 2025 – Mar 2025); Interim Business Manager | Investment Management COO at Rathbones Group (Apr 2024 – Dec 2024); Managing Consultant | Strategy & Transformation at Curzon Consulting (Apr 2023 – Mar 2024); Head of Business Management – CEO Office | Director / Executive Team Member at Allwyn UK (Apr 2022 – Apr 2023); Programme Director | Fourth National Lottery licence Competition (4NLC) at Allwyn (Oct 2020 – Apr 2022); Programme Manager | Group Transformation - Finance Function at Capita (Jul 2019 – Mar 2020); Manager | Retail Banking - Credit Risk & Digital Functions at Accenture (Apr 2017 – Jul 2019); Consultant | Banking & Capital Markets at Accenture (Nov 2013 – Mar 2017); Consultant at KPMG UK (Jan 2013 – Nov 2013); Business Analyst | SME Derivatives | Credit Cards & Loan Products at Lloyds Banking (Nov 2011 – Nov 2013); Consultant | Outsourced LTSB Complaints & Remediation Programme at Deloitte (Nov 2011 – Jan 2013); Analyst | Financial Services Compensation Scheme (FSCS) at Capita (Aug 2010 – Nov 2011); Case Handler at Loughborough University (Sep 2006 – Jun 2009); Employer Mentoring Scheme at Accenture (Oct 2007 – Oct 2008).
Where did Parbej Ali study?
Master of Business Administration at The London School of Economics and Political Science (LSE) (Jul 2021 – Apr 2023); BA Hons Politics and Economics at Loughborough University (Sep 2005 – Jul 2009); A-Level & GCSE at Gravesend Grammar School (1998 – 2005).
How can I find Parbej Ali online?
Parbej Ali can be found at: LinkedIn: https://linkedin.com/in/parbejali.